Quality graphic design is necessary for all successful businesses. From a logo that reflects a company’s values to a fully branded campaign; Graphic Design professionals are needed to ensure your look and feel are cohesive throughout all digital touch points and are cohesive to the vision of the company.
Reason for high quality graphic design:
- 90% of all information transmitted to the brain is visual
- Quality design = perception of quality products or services
- Infographics are shared 3x more on social media
- Communicates complicated topics or ideas in a visual way
- Visuals are processed 60,000x faster than text
- Visual appeal can be assessed in about 50 milliseconds
- Visual appeal is the #1 factor that affects purchasing
- A picture is worth a thousand words
Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible manner. According to The American Institute of Graphic Arts, “Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and layout techniques, Graphic Designers use typography, pictures and other elements to meet a clients specific needs and focus on the logic of displaying elements to optimize the consumer experience”.
Before you sell any product or service, people have to buy what you’re saying visually. Whether we are engaging with a startup or rebranding an established company, we understand the many challenges that come with creating and tending to these core identities.
A brand is not just the logo and tagline it was in the past, and Graphic Design isn’t just placing a label on something and hoping people will like it. Today, brands are an ongoing story featuring employees, customers, fans, social communities and more. Anyone who ‘buys in’ is a part of that company’s brand and designed perception. Our job is to create visual accompaniments that serve our client’s campaign goals across multiple touchpoints, both digital and print.
Never has a deep understanding of the audience been so pivotal to a brand’s success!
Today’s branding and messaging opportunities are endless. It is one of our favorite client challenges to solve here at Motivate Digital Solutions, because when it’s done right — watching client success unfold is our greatest reward.
Contact us today for a free consultation!